Interesting insights in a new report from Teneo. No surprise that Marketing & Customer Service continue to see the most success among AI adoption.
CEO and Investor Confidence Remains Strong Heading Into 2026 Despite Global Headwinds
- 84% of large-cap CEOs predict ROI for new AI initiatives will take longer than six months to achieve, while 53% of investors expect to see ROI in six months or less.
- Fewer than half of AI projects are ROI-positive; however, gains are being made across internal efficiency, administrative and customer-facing applications.
- Beyond ROI, CEOs and investors are both seeing the most success across marketing and customer service, while applications that pose the greatest potential risk and complexity (security, legal and HR) remain the biggest challenges.
Originally published on LinkedIn, December 15, 2025. Reproduced here as written; formatting simplified. Third-party statistics are as cited in the original and are not independently verified on this site. Read the original on LinkedIn ↗