I grew up in Tofield, Alberta, where there was always a sport to play: street hockey, basketball, soccer, baseball, tobogganing, and outdoor skating. My first job was refereeing hockey in arenas that hit −20°C. My hands froze while parents and coaches yelled like their kids were headed for the NHL. It taught me to stay calm and make the call.
What Tofield didn’t have was technology. We didn’t own a computer. I’d heard of Microsoft, Apple and Adobe, but I never imagined working for one.
At 14, I left home for a Mennonite boarding school in Salem, Oregon, and learned that sports can connect you with friends from around the world. That led me to Trinity Western University in BC, where I played on the soccer team and snowboarded Whistler up to three days a week through an incredible powder season. Those years showed me the life I wanted: in the mountains, near the coast, and earned.
So I started at the bottom, cold calling for a photocopier company. That led to inside sales at SAP BusinessObjects. There I watched strategic account directors close 7- and 8-figure deals and earn the kind of income usually tied to doctors and CEOs. From then on I knew exactly what I wanted to do: sell strategic transformations to CEOs, with technology that makes life better for employees and customers.
I worked my way up to strategic AD roles and co-founded Integratus Solutions, building industry playbooks across financial services, healthcare, manufacturing and retail. I started with data warehouse and BI, then moved into CRM, data, marketing technology and AI.
My turning point was a regional bank. Their CTO had once told us to stop calling. I closed the 8-figure deal five days before quarter end, and it became Salesforce’s largest-ever regional banking deal. Since then I’ve closed some of the largest deals in the country in financial services and retail, including an 8-figure retail deal at Adobe, and I’ve been #1 on my team 5 of the last 8 years.
Today my mission is simple: help people improve their lives with AI.
Career timeline
2025–presentAdobe
Strategic Account Director, Enterprise
Enterprise accounts across Canadian retail, consumer goods and telecom. AI-powered experience and marketing platforms, executive alignment and marketplace co-sell.
8-figure TCV retail win · seven-figure ACV · seven-figure new pipeline
2024Workiva
Strategic Account Director, Western Canada
Financial reporting and compliance sales across mining and telecom. Built a mining-industry playbook and new executive relationships.
Seven-figure new pipeline per quarter
2023–2024Salesforce
Strategic Account Director, Retail & Consumer Goods
Led major British Columbia retail and consumer goods accounts, connecting CRM decisions to digital, technology and customer-experience priorities.
8-figure TCV apparel win · seven-figure ACV · 230% FY24 quota
2022–2023Salesforce
Strategic Account Director, Public Sector
Revived dormant accounts and opened new-logo pursuits across British Columbia's public sector.
Seven-figure pipeline in under six months
2018–2022Salesforce
Senior Account Executive, Financial Services
Managed major financial-services accounts and prospects in Western Canada, with opportunities ranging from six-figure to seven-figure ACV.
8-figure TCV bank win · 326% FY22 quota · 186% FY21
2015–2018Salesforce
Account Executive, Commercial Canada
Won new logos across financial services, technology, retail, transportation, energy services and heavy equipment.
Top-three rep in Canada Commercial Sales
2014–2015Integratus Solutions
VP of Sales & Co-Founder
Co-founded an SAP-ecosystem business focused on industry analytics and data warehouses, leading sales, marketing and business development.
Six new logos in the first 12 months
2010–2014Fusion Consulting
Senior Account Executive
Sold SAP business intelligence and data warehouse solutions across the US and Canada.
25 net-new accounts · seven-figure new revenue
2008–2010SAP BusinessObjects
Senior Account Executive
Built the foundation: customer-centred discovery, early executive sponsorship and complex stakeholder alignment.
135% annual quota · Top 5% for quota attainment
BBA, Trinity Western University · Business major, Communications minor
