How enterprise AI actually gets bought.
Teardowns, deal stories and field notes on enterprise AI, retail and the decisions executives face next. Everything here is written in public, from public sources.
Every shopper gets an expert: AI agents in athletic retail
How I would turn a public gap into a 7-figure, outcome-priced decision in nine months, using my Strategic Deal Roadmap. Public industry patterns only; no vendor or account named.
Retail’s new operating model
A field perspective on the shift from AI experiments to operating models, with data, content infrastructure, and shared CMO–CTO accountability at the center.
5 min read
What enterprise AI needs to succeed
Why enterprise AI depends on workflow ownership, governance, and the path from pilot to production, alongside the underlying architecture.
2 min read
Brand visibility in the age of AI
A perspective on brand visibility when customers and AI agents discover, evaluate, and act across an expanding set of digital surfaces.
1 min read
Where AI adoption meets ROI expectations
A short take on the gap between executive and investor expectations for AI returns, and where adoption is producing business value.
1 min read
How a small pilot became an 8-figure platform replacement
How I turned a single-use-case pilot at a major Canadian retailer into a four-year replacement of its marketing cloud, in four milestones and about twelve months.
Read the story
How a “no shot” account became an 8-figure CRM rip-and-replace
The decisions, partners and commercial structure behind a Fortune 500 apparel retailer’s enterprise CRM replacement.
Read the story
How a growth problem became an 8-figure transformation
The decisions, relationships and teamwork behind a regional bank platform win.
Read the story
Essays are reproduced from my LinkedIn posts and articles, each with a link to the original.